Foundational Key to all success

Core Web Vitals In 2022: A Guide for Higher Ed Marketers

Core web vitals are crucial to understanding if you want to improve your education website services ranking. But wait! You don’t know much about it?

Well! Don’t worry, as we are here to help. So, core web vitals are a part of the Google page experience update that finished rollout at the end of 2021. Now, Google algorithms use three core web vitals to determine and decide your page ranking on SERP – Search Engine Results Pages.

Like many other Google updates to search metrics, this one concentrates on improving the user experience. That means if your site’s visitors are satisfied with the user experience, they are more likely to feel happy with Google’s performance. Here are 3 core web vitals you should pay attention to

LCP – Largest Contentful Paint Matters

According to research, website visitors don’t want to wait more than a few seconds for your website to load. If your website takes too long than usual for getting loaded, they might assume that the link is broken or compromised.

Hence, one should pay special attention to this concern and load your website as quickly as possible.

FID – First Input Delay

Java script should be your number-one suspect if your first input is delayed. Most websites use JavaScript for tracking user activities. And in the process, they slow down sites’ performance.

However, a marketer must know minutes details about every student’s activity. So, if you are still using those old tools for the purpose, it’s time to make some tough choices.

CLS – Cumulative Layout Shift

Fixing CLS is a job that can help you make intelligent requests about dynamic content on the page.

Select your dynamic content wisely and double-check that it is not causing the perceptible shift on the page

Why Should You Hire Education Marketing Companies?

All the points mentioned above are undoubtedly crucial for attracting more students. However, implementing them with efficiency is not an easy task. The same is why one. Should investigate and hire one of the best education marketing services of all time such as eduMEDIA.

The firm is best known for providing tailored solutions to your education marketing needs. So don’t forget to check it at least once.


On the bottom line, education marketing services are among the most demanding services in today’s era.

They help to imply all the core web vitals effectively to bring you more attractions. However, don’t forget to choose the correct option such as eduMEDIA, for best results


Count on us to lead your school towards the future of growth