Foundational Key to all success

Recruiting and Retaining First Generation, Post-Traditional Students

Most education marketing companies face a severe decline in recruiting and retaining first-generation post-traditional students. This article will present several beneficial tips that can help your organization get better statistics for first-generation post-traditional students.

We will also present one of our readers’ best education marketing services.

Education Marketing Services – EduMedia

If your educational organization is struggling to produce profit, it may be time to review your marketing strategy. We understand that not every organization can afford a marketing department. Hence, EduMedia is a complete and affordable solution for marketing-related problems.

Steps To Improve Results for First-Generation Post-Traditional Students

Most education marketing companies define first-generation post-traditional students as those whose parents or grandparents have never graduated from college and are the first in the family to attend college. The person’s parents may have taken several courses, but they are considered first-generation students if the parents or guardians do not get a degree. Even if you have an older sibling with a college degree, that person is still considered a first-generation student.


First-generation students may seek college support due to limited experience accessing services throughout the school year or limited personal knowledge of family members and resources available to support services. It is low and very difficult to access. The retention rate of these students’ existing customers in higher education is greatly affected by this limited experience in identifying services. The transition to higher education can be very difficult for these students, so universities need to design and implement policies and interventions easily accessible to first-generation students.


Good guidance is probably the most underrated attribute of a successful college experience. There is a positive correlation between first-generation student retention and student retention for course guidance. The role of the Academic Advisor is to help students plan their college experience, act as mentors and advisors, and ultimately ensure that students are on their way to graduation. Perhaps the most effective advisors are first-generation students who have experienced all the hardships.


Another effective approach to promoting first-generation academic success is through mentoring programs. Given the lack of social capital and self-efficacy often faced by first-generation students, mentoring programs serve to match students with colleagues who help guide, translate, and support students’ patience. Mentoring relationships help first-generation students build a sense of accomplishment and efficiency when entering a foreign academic environment.


If your organization is struggling with poor stats related to first-generation post-traditional students, try out our suggestions. Moreover, you can hire one of the best education marketing companies, EduMedia.

Count on us to lead your school towards the future of growth